Q: I live in a small
city (population 100,000ish) and a number of agents I've talked
to say that wholesaling won't work here.
Specifically, they tell me that the market is so strong that properties
just don't sell for pennies on the dollar, and that there are just
a few investors in town who snatch up all the really good deals.
Advice? - DJ, Beaumont, Tx.
A: Yes. Stop listening to real estate agents.
You are taking to heart the word of professionals who 1) don't
understand what you're trying to do, 2) have a vested interest in
convincing you to offer as much as possible, and 3) don't "get"
real estate investors at all.
It may be true that the market in your area
is strong: it has been in most of the country for several years
now. But the thing driving that strong market is first time and
move-up home buyers, and those home buyers are NOT in the market
for the kind of ugly, smelly houses you're looking for. Sellers
who own these junker properties and can't afford to fix them are,
for the most part, left out of the buying frenzy. And believe me,
there are plenty of sellers like this in a city of 100,000.
Your first step is to find an agent who is willing
to show you the cheapest, ugliest houses in the MLS on a regular
basis. But your second step is to implement some ways to find properties
that AREN'T listed. Calling or writing to preforeclosures, estates,
owners of vacant properties, and so on are all ways to generate
leads that these agents don't even know about. There are many examples
of letters and postcards to use in your wholesaling manual, or just
make up your own with the message that you can pay cash, close quickly,
and don't care about the condition.
As for the contention that there are "just
a few investors in town", I'd like to place a wager on that.
I once read a statistic that said that about 3.5% of the population
owns at least one rental property. So in Beaumont, there should
be about 3,000 potential buyers for your good deals. And if there
are only 10, who cares? If you have good deals, all of them will
be happy to pay you take them off your hands. If you have a local
investment association, now would be a good time to attend a meeting
and talk to some potential buyers. If not, try getting the names
of some of these investors and taking them to lunch. I think you'll
find them very receptive to the idea of you finding great deals
for them.
Incidentally, I believe that the day of the
uncooperative agent is about to come to an end. Housing sales are
down about 3% this month, and higher interest rates plus increase
unemployment are pointing toward a recession. This is actually good
news for real estate investors, because a lack of homeowners in
the market equals more deals for us. And when agents are no longer
able to make the "easy" sales to qualified homeowners,
they'll either get educated about how to deal with investors or
they'll get out of the business.
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